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レポート概要
| モルドールインテリジェンス社の本調査資料では、世界のシャンパン市場規模が、今後5年の間にCAGR6.20%で拡大すると展望しています。本資料は、シャンパンの世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（ブリュットシャンパーニュ、ロゼシャンパン、ブランドブラン、ブランドノワール、その他）分析、流通チャネル別（オントレード、オフトレード）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来の動向など、以下の項目を掲載しています。また、主要参入企業として、Diageo plc、La Marca USA、F. Korbel & Bros.、Cook's Champagne Cellars、Champagne Taittinger CCVC、Societe Jacques Bollinger SA、Andre Champagne Cellars、Laurent-Perrier Group、Champagne AYALA、LVMH Moet Hennessyなどの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のシャンパン市場規模：種類別 - ブリュットシャンパーニュの市場規模 - ロゼシャンパンの市場規模 - ブランドブランの市場規模 - ブランドノワールの市場規模 - その他の市場規模 ・世界のシャンパン市場規模：流通チャネル別 - オントレードチャネルの市場規模 - オフトレードチャネルの市場規模 ・世界のシャンパン市場規模：地域別 - 北米のシャンパン市場規模 アメリカのシャンパン市場規模 カナダのシャンパン市場規模 メキシコのシャンパン市場規模 … - ヨーロッパのシャンパン市場規模 イギリスのシャンパン市場規模 フランスのシャンパン市場規模 イタリアのシャンパン市場規模 … - アジア太平洋のシャンパン市場規模 中国のシャンパン市場規模 インドのシャンパン市場規模 日本のシャンパン市場規模 … - 南米/中東のシャンパン市場規模 ブラジルのシャンパン市場規模 アルゼンチンのシャンパン市場規模 南アフリカのシャンパン市場規模 … - その他地域のシャンパン市場規模 ・競争状況 ・市場機会・将来の動向 |
The Champagne Market is projected to grow at a CAGR of 6.20% over the next five years.
Champagne is made from various grapes and flavors like citrus, apple, and almond. Demand for champagne is increasing in the regions like Europe and North America because of the increase in food service restaurants and bars. People used to have champagne for special occasions like achievements or weddings. But these days, casual drinking on birthdays, office parties, and dinners is increased in the region. Furthermore, vintage wines and champagnes are gaining popularity worldwide because of consumer awareness regarding authentic flavors and tastes. Over the medium term, industry premiumization remains one of the major factors driving the alcoholic beverage market, particularly spirits and wine.
Due to the increased disposable income, consumers quickly buy expensive luxury champagnes for their special occasions. Product innovations by manufacturers regarding the usage of organic/natural and vegan ingredients, as well as eco-friendly packaging in the case of champagne, are allowing deeper penetration and expansion to new markets across the globe. For instance, in April 2021, Ruinart Champagne launched the new Eco-Friendly Second Skin Packaging for its champagne. The new 100% paper case is fully recyclable and can withstand an ice bucket chill for several hours before deteriorating. The innovative design was created to maintain the wine’s integrity by blocking incoming light while keeping the case conscious of the planet.
Champagne Market Trends
Online Platform to Increase the Market Growth
Online retailing of alcohol, including champagne, is growing faster. The on-demand delivery apps, such as Drizly and liquor.com, are the driving forces of this segment. Recently, prominent e-commerce retailers also entered the market to cater to the increasing demand from consumers. Traditionally, champagne brands have relied exclusively on distributors and retailers to sell their wines. Still, as the hospitality sector continues to struggle, direct-to-consumer (DTC) channels have become attractive for producers to recuperate lost revenue. Many airport expansions in the countries like China, India, and Japan are also the reasons for the champagne market growth. The number of bars and restaurants increased the online sales of champagne as it is a convenient option for off-trade purchases. Furthermore, the import-export potential of the countries is also expected to drive the market.
Europe Held a Significant Share
Being native to the region, Champagne witnesses high penetration among other alcoholic beverages. As a result, globally, the European area holds a significant share in champagne consumption, whereby most of the champagne produced in countries like France, the United Kingdom, and Germany, among others, is exported to more than 150 countries across the globe. Additionally, the growing prevalence of premiumization in the industry is boosting the value sales of the product. Champagne variants that use descriptors like no taste additives, gluten-free, low carb, vegan-friendly, organic, and paleo-friendly have been gaining prominence among European consumers due to the increasing focus on health-friendly beverages. Furthermore, growing regional tourism is also driving the market as international visitors are attracted to exotic luxury champagnes. According to UNWTO data from 2021, international tourists visiting Europe in 2021 are 303.1 million.
Champagne Market Competitor Analysis
The champagne market is fragmented and highly competitive owing to the presence of multiple global and regional players offering various products. Key players in the market include Diageo plc, La Marca USA, F. Korbel & Bros., Cook’s Champagne Cellars, and Champagne Taittinger CCVC, among others. These players have been embarking on mergers & acquisitions, product innovations, and partnerships, apart from expanding their production & distribution networks and strengthening their social media presence to garner a larger market share.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Brut Champagne
5.1.2 Rose Champagne
5.1.3 Blanc De Blancs
5.1.4 Blanc De Noirs
5.1.5 Demi-Sec
5.1.6 Prestige Cuvee
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.2.2.1 Online Retail Stores
5.2.2.2 Offline Retail Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Diageo plc
6.3.2 La Marca USA
6.3.3 F. Korbel & Bros.
6.3.4 Cook’s Champagne Cellars
6.3.5 Champagne Taittinger CCVC
6.3.6 Societe Jacques Bollinger SA
6.3.7 Andre Champagne Cellars
6.3.8 Laurent-Perrier Group
6.3.9 Champagne AYALA
6.3.10 LVMH Moet Hennessy
7 MARKET OPPORTUNITIES AND FUTURE TRENDS