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レポート概要
| モルドールインテリジェンス社の本調査資料では、世界の朝食用食品市場規模が、今後5年の間にCAGR5.2%で拡大すると展望しています。本資料は、朝食用食品の世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別（穀物、飲料、スナックバー、調理済み食品、その他）分析、流通チャネル別（ハイパーマーケット/スーパーマーケット、コンビニエンスストア、専門店、オンライン小売業者、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、フランス、ドイツ、イタリア、スペイン、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来の動向、新型コロナウイルス感染症の影響など、以下の項目を掲載しています。また、主要参入企業として、Nestle SA、General Mills Inc.、The Kellogg Company、PepsiCo Inc.、The Kraft Heinz Company、Del Monte Food Inc.、Unilever、ITC Limited、Pladis Foods Limited (McVitie's)、Dr. Oetker、Conagra Brandsなどの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の朝食用食品市場規模：製品別 - 穀物の市場規模 - 飲料の市場規模 - スナックバーの市場規模 - 調理済み食品の市場規模 - その他の市場規模 ・世界の朝食用食品市場規模：流通チャネル別 - ハイパーマーケット/スーパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - 専門店チャネルの市場規模 - オンライン小売業チャネルの市場規模 - その他の市場規模 ・世界の朝食用食品市場規模：地域別 - 北米の朝食用食品市場規模 アメリカの朝食用食品市場規模 カナダの朝食用食品市場規模 メキシコの朝食用食品市場規模 … - ヨーロッパの朝食用食品市場規模 イギリスの朝食用食品市場規模 フランスの朝食用食品市場規模 イタリアの朝食用食品市場規模 … - アジア太平洋の朝食用食品市場規模 中国の朝食用食品市場規模 インドの朝食用食品市場規模 日本の朝食用食品市場規模 … - 南米/中東の朝食用食品市場規模 ブラジルの朝食用食品市場規模 アルゼンチンの朝食用食品市場規模 南アフリカの朝食用食品市場規模 … - その他地域の朝食用食品市場規模 ・競争状況 ・市場機会・将来の動向 ・新型コロナウイルス感染症の影響 |
The breakfast food market is expected to witness a CAGR of 5.2% during the next five years.
Customers are actively favoring more nutritious, quick breakfast diets due to rising global health awareness. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals and snack bars, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. They require instant energy for workouts and, therefore, use snack bars as an alternative for breakfast in the morning. Market players are also providing high-energy snack bars. For instance, in September 2021, Mondelez India, a manufacturer of Cadbury chocolates and Oreo cookies, entered the “nutritious, guilt-free” snacking segment by launching snack bars through an extension of the “Cadbury Fuse” brand. The new range of snack bars titled “Cadbury Fuse Fit” has been placed in the mid-premium segment, primarily targeting urban consumers.
Consumers worldwide consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals’ flavor variants and their health-promoting properties are driving the overall market. Market players like Kellogg’s, Nestle, and Marico are launching new products with additional nutrients, health benefits, and a variety of flavors, attracting young consumers as well. Due to the trend of plant-based food, consumer preference has changed, and market players are also working toward consumer needs. For instance, in October 2021, Nestle launched two new products in their plant-based series, i.e., plant-based alternatives to eggs and shrimps. The products were launched under Garden Gourmet Veggies and Garden Gourmet Vrimp in Europe.
Breakfast Food Market Trends
Rising Demand for Ready-to-eat Food
Due to busy lifestyles in developed and developing countries, a tendency to skip morning meals has emerged, mainly led by the millennial generation. Customers’ increasing understanding of the concept and the importance of having breakfast at the start of the day have boosted the ready-to-eat food industry. Ready-to-eat foods are the nearest alternatives to traditional breakfast meals. The widespread consumer acceptance of such breakfast foods is expanding the ready-to-eat food category.
Consumers are more inclined toward food that provides nutrition, health, and safe food apart from the taste. Market players are manufacturing products that are easy to carry and ready to eat within a few minutes of cooking. For instance, in July 2021, J.M. Smucker Co.’s Uncrustables brand launched uncured pepperoni roll-ups and pepperoni bites for lunch times. Bread bites are made with marinara sauce, natural uncured pepperoni, and mozzarella cheese, while roll-ups are made with natural uncured pepperoni and 100% real provolone and Neufchâtel cheeses with seasoning. It takes less than 60 seconds to prepare.
North America Holds Largest Share in the Market
The demand for breakfast foods in the global market is dominated by North America, followed by Europe. Market expansion in the region is driven by excess production capacity, purchase behavior, and consumption patterns. North American people are becoming health conscious, and they demand their food to be easy to cook and quicker to make. Due to the rising working population and college-going students in the region, ready meals and snack bars have become the trend.
Manufacturers are also focused on the health and wellness trend in North America, with an emphasis on youths and the working class. For instance, in October 2022, Campbell Soup Company launched four new soups with four different flavors such as Spicy Steak and potato, Spicy Chicken Noodle, Spicy Sirloin Burger, and Spicy Chicken and Gumbo. Consumers’ changing lifestyles, including incorporating smaller meals, are leading to an increase in breakfast food consumption, which is likely to drive the demand for snack bars, cereals, and other breakfast foods in the region.
Breakfast Food Market Competitor Analysis
The breakfast food market is highly competitive, with the presence of many regional and domestic players. It is entirely focused on business to consumers. Some of the major players in the market include The Kellogg Company, General Mills Inc., Nestle SA, and The Kraft Heinz Company. Omnichannel strategies are expected to yield the highest return on investment. However, mergers, expansions, acquisitions, partnerships, and new product developments are highlighted as strategic approaches key players use to increase their brand exposure among consumers. Major companies like Nestle and Kellogg Company have substantially invested in digital advertising to promote consumer awareness among kids and adults about the benefits of consuming foods like oats and muesli to improve their health and fitness.
Additional Benefits:
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1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Cereals
5.1.2 Beverages
5.1.3 Snack Bars
5.1.4 Ready Meals
5.1.5 Other Product Types
5.2 Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 France
5.3.2.3 Germany
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 General Mills Inc.
6.3.3 The Kellogg Company
6.3.4 PepsiCo Inc.
6.3.5 The Kraft Heinz Company
6.3.6 Del Monte Food Inc.
6.3.7 Unilever
6.3.8 ITC Limited
6.3.9 Pladis Foods Limited (McVitie’s)
6.3.10 Dr. Oetker
6.3.11 Conagra Brands
7 MARKET OPPORTUNITIES AND FUTURE TRENDS