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レポート概要
| モルドールインテリジェンス社の本調査資料では、世界の朝食用シリアル市場規模が、今後5年の間にCAGR5.08%で拡大すると展望しています。本資料は、朝食用シリアルの世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（調理済みシリアル、インスタントシリアル）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、その他）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、スペイン、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、南アフリカ、サウジアラビア）分析、競争状況、市場機会・将来の動向など、以下の項目を掲載しています。また、主要参入企業として、Campbell Soup Company (Freedom Foods)、General Mills Inc、The Oetker Group、Bob's Red Mill Natural Foods、Back to Nature's Food Company LLC、Calbee Inc,、B & G Foods Inc.、The Kellogg Company、Post Holdings、Inc.、Nestle SAなどの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の朝食用シリアル市場規模：種類別 - 調理済みシリアルの市場規模 - インスタントシリアルの市場規模 ・世界の朝食用シリアル市場規模：流通チャネル別 - スーパーマーケット/ハイパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - その他の市場規模 ・世界の朝食用シリアル市場規模：地域別 - 北米の朝食用シリアル市場規模 アメリカの朝食用シリアル市場規模 カナダの朝食用シリアル市場規模 メキシコの朝食用シリアル市場規模 … - ヨーロッパの朝食用シリアル市場規模 イギリスの朝食用シリアル市場規模 フランスの朝食用シリアル市場規模 イタリアの朝食用シリアル市場規模 … - アジア太平洋の朝食用シリアル市場規模 中国の朝食用シリアル市場規模 インドの朝食用シリアル市場規模 日本の朝食用シリアル市場規模 … - 南米/中東の朝食用シリアル市場規模 ブラジルの朝食用シリアル市場規模 アルゼンチンの朝食用シリアル市場規模 南アフリカの朝食用シリアル市場規模 … - その他地域の朝食用シリアル市場規模 ・競争状況 ・市場機会・将来の動向 |
The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.
The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.
Breakfast Cereals Market Trends
Increasing Demand for Healthy and Nutritious Food
Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. Companies like Kellogg, Nestle SA, and General Mills have a variety of nutritious cereals in various flavors and types. In 2021, General Mills launched a series of instant oatmeal cereals, owing to the high nutrition requirement of consumers. There was an increasing demand for nutritious cereals during the pandemic, and it has continued to grow post-pandemic. The demand for immunity-boosting cereal rose, and companies started innovating new products according to the changing customer demands.
With the rise in urbanization, the growing middle-class population, the increase in the number of working women, and the rise in disposable income, the developed and developing regions across the globe are witnessing a rising demand for breakfast cereals. They are more convenient, unlike complex traditional home-made items, which take much longer to prepare. According to USDA, there was a 60% increase in the sales of breakfast cereals in India. Furthermore, according to the APEDA, in 2021, the United States, Canada, and the United Kingdom witnessed growth in sales of breakfast cereals. These regions collectively represented 54% of world breakfast cereal consumption despite having only 6% of the global population. Hence, the increase in demand for healthy and nutritious food is driving the breakfast cereal market across the globe.
Asia-Pacific is the Fastest Growing Region
In the Asia-Pacific region, China dominates the market, holding the largest market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption patterns and inclination toward healthier products. Also, the increased adoption of the western lifestyle is one of the driving factors of the market sales. The recent trends indicate the growth in the breakfast cereal segment. In Asian countries like Japan, cereal options were limited to basic cornflakes and comparable items. But every year, companies keep launching a greater variety of sweet and flavored breakfast cereals in Japan.
Frosted flakes are very popular in Japan. It contains less sugar, unlike the frosted flakes sold in other countries like the United States. This reflects the health-conscious nature of the Japanese people, and companies are trying to attract a more Japanese consumer base by making breakfast cereals healthy. Product development is one of the most adopted strategies in the Asia-Pacific breakfast cereal market. For instance, in 2021, Kellogg India introduced Froot Loops to its breakfast cereal range to get the benefit of increased in-home consumption of packaged products, owing to the post-covid surge in the market. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers triggered the market’s growth.
Breakfast Cereals Market Competitor Analysis
The breakfast cereals market is competitive in nature, with a large number of domestic and global players competing for market share. Some of the major key players in the market include Kellogg Company, General Mills Inc., Nestle SA, Post Holdings Inc., and Campbell Soup Company. The key market players are significantly investing in research and development activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean labeled foods products. The market also sees collaborations between companies to strategize unique marketing campaigns.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Ready-to-cook Cereals
5.1.2 Ready-to-eat Cereals
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Campbell Soup Company (Freedom Foods)
6.3.2 General Mills Inc
6.3.3 The Oetker Group
6.3.4 Bob’s Red Mill Natural Foods
6.3.5 Back to Nature’s Food Company LLC
6.3.6 Calbee Inc,
6.3.7 B & G Foods Inc.
6.3.8 The Kellogg Company
6.3.9 Post Holdings, Inc.
6.3.10 Nestle SA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS