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レポート概要
| モルドールインテリジェンス社の本調査資料では、世界のビール市場規模が、今年6,602億ドルとなり、今後5年の間にCAGR4.76％で拡大すると展望しています。本資料は、ビールの世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別（ラガー、エール、その他）分析、カテゴリ別（一般ビール、プレミアムビール）分析、流通チャネル別（オントレード、オフトレード）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、UAE、南アフリカ）分析、競争状況、市場機会・将来の動向など、以下の項目を掲載しています。また、主要参入企業として、Asahi Group Holdings Ltd、Anheuser-Busch InBev、Boston Beer Company、Breckenridge Brewery、Constellation Brands、Diageo PLC、Heineken NV、Interbrew Company、SABMiller PLC、United Breweries Group (UB Group)などの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のビール市場規模：製品別 - ラガーの市場規模 - エールの市場規模 - その他の市場規模 ・世界のビール市場規模：カテゴリ別 - 一般ビールの市場規模 - プレミアムビールの市場規模 ・世界のビール市場規模：流通チャネル別 - オントレードチャネルの市場規模 - オフトレードチャネルの市場規模 ・世界のビール市場規模：地域別 - 北米のビール市場規模 アメリカのビール市場規模 カナダのビール市場規模 メキシコのビール市場規模 … - ヨーロッパのビール市場規模 イギリスのビール市場規模 フランスのビール市場規模 イタリアのビール市場規模 … - アジア太平洋のビール市場規模 中国のビール市場規模 インドのビール市場規模 日本のビール市場規模 … - 南米/中東のビール市場規模 ブラジルのビール市場規模 アルゼンチンのビール市場規模 南アフリカのビール市場規模 … - その他地域のビール市場規模 ・競争状況 ・市場機会・将来の動向 |
Key Highlights
- The global beer market was valued at USD 660.2 billion for the current year and is projected to register a CAGR of 4.76% during the next five years.
- Beer holds a prominent share in the global alcoholic beverage market compared to other alcoholic beverages. It is also gaining significant popularity among millennials and Gen Z due to its diverse formulations, flavors, and flavor offerings, which have helped propel the market’s growth. Initially, flavored beer was predominantly consumed in North America and Europe.
- However, over the past few years, the demand for these products across the globe has increased rapidly, eliciting a corresponding increase in the overall market for flavored beer. Furthermore, the emergence of new brewing technologies in developing economies has also contributed to increased consumption patterns in subsequent generations. Due to this, there has been an increase in overall sales growth in the market.
- The market grew exponentially post the COVID-19 pandemic due to the opening of new bars, pubs, and restaurants and increased in-home consumption. Similarly, cans and pint beer sales have witnessed an overwhelming demand due to their convenience. Over the medium term, changing lifestyles, the increasing consumption rate of alcoholic drinks, rapid urbanization, and high disposable incomes are expected to drive the global beer market. Introducing new ingredients and innovative combinations combining salty, fruity, and tart flavors in craft beers have increased its appeal among the millennial crowd.
Beer Market Trends
Growing Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers
- The growing number of breweries across the world and the rising demand for beer worldwide are some of the major factors driving the global beer market. There has been a consistent growth in the preference for low-alcohol-by-volume beverages. Also, the sales of no-alcohol and low-alcohol beers have been rising due to the growing interest from health-conscious consumers.
- The other factors supporting the market growth are the launches of new and innovative products. Furthermore, low-alcohol beers are now cheaper than their high-alcohol equivalents, especially those with 2.8% alcohol by volume (ABV) and lower. The scenario is more prevalent in European countries, like Sweden, where brewers are seeking to bring changes to the low alcohol-by-volume beer market.
- Thus, the demand for beer, in general, is projected to increase over the forecast period, thereby boosting the growth of the beer market over the forecast period.
United States to Dominate the Market
- The rapid expansion of breweries in the United States has contributed to the beer market growth across the region. According to the Brewers Association, in the United States, there were 9,118 breweries in 2021. Also, the number of breweries witnessed a growth rate of 9.8% during 2016-2021. Most breweries in the United States have introduced their own unique beers. This has allowed customers to try out new flavours. The flavour sets one beer apart from another and acts as a point of differentiation for the consumers.
- Millennials, one of the largest demographics in the United States population, are a targeted segment for breweries. The increasing preference of millennials for flavoured beers has resulted in breweries adopting and incorporating newer flavours in their beer offerings.
- For instance, in October 2022, Fever-Tree launched Fever-Tree Blood Orange Ginger Beer, a new product under the Fever-Tree brand. Blood Orange Ginger Beer from Fever-Tree uses carefully sourced natural ingredients. It combines the sweetness of Italian blood oranges with the fiery, full-bodied flavor of its signature ginger beer, along with a proprietary blend of three distinct gingers.
Beer Market Competitor Analysis
The beer market is growing rapidly as the market players engage in expansions and provide flavorful offerings. The prominent players operating in the global market are Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller, and Carlsberg Group. Over the last few years, these companies have been growing by expanding their presence in emerging economies. To gain market share, they adopt business strategies such as product innovations, partnerships, bolstering their marketing campaigns, and mergers and acquisitions to expand their visibility and portfolio of offerings, contributing to the market’s growth.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Lager
5.1.2 Ale
5.1.3 Other Product Types
5.2 By Category
5.2.1 Standard Beer
5.2.2 Premium Beer
5.3 By Distribution Channel
5.3.1 On-trade Channels
5.3.2 Off-trade Channels
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Asahi Group Holdings Ltd
6.3.2 Anheuser-Busch InBev
6.3.3 Boston Beer Company
6.3.4 Breckenridge Brewery
6.3.5 Constellation Brands
6.3.6 Diageo PLC
6.3.7 Heineken NV
6.3.8 Interbrew Company
6.3.9 SABMiller PLC
6.3.10 United Breweries Group (UB Group)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS