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レポート概要
| モルドールインテリジェンス社の市場調査書では、2021年に3,202.79百万ドルであった世界のペットヘアケア市場規模が、予測期間中（2022～2027年）に年平均6.08％上昇すると推測されています。本調査書では、ペットヘアケアの世界市場を広く調査・分析をし、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（シャンプー、コンディショナー、シェーディング・トリミング器具、その他）分析、動物種類別（犬、猫、その他）分析、地域別（アメリカ、カナダ、メキシコ、ドイツ、イギリス、フランス、イタリア、スペイン、中国、日本、インド、オーストラリア、韓国、中東、南アフリカ、ブラジル、アルゼンチン）分析、競争状況、市場機会・将来動向などを整理しています。また、本書には、CHI Haircare、Elanco Animal Health Incorporated、General Nutrition Centers Inc.、Innovacyn Inc. (Veterycin)、Petkin Inc.、SynergyLabs、Spectrum Brands Inc. (FURminator)、The Clorox Company (Burts Bees)、Vetoquinol、Zoetis Inc.、Burt's Bees、ScruffyChopsなどの企業情報が含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のペットヘアケア市場規模：製品種類別 - シャンプーの市場規模 - コンディショナーの市場規模 - シェーディング・トリミング器具の市場規模 - その他ペットヘアケアの市場規模 ・世界のペットヘアケア市場規模：動物種類別 - 犬における市場規模 - 猫における市場規模 - その他動物における市場規模 ・世界のペットヘアケア市場規模：地域別 - 北米のペットヘアケア市場規模 アメリカのペットヘアケア市場規模 カナダのペットヘアケア市場規模 メキシコのペットヘアケア市場規模 … - ヨーロッパのペットヘアケア市場規模 ドイツのペットヘアケア市場規模 イギリスのペットヘアケア市場規模 フランスのペットヘアケア市場規模 … - アジア太平洋のペットヘアケア市場規模 中国のペットヘアケア市場規模 日本のペットヘアケア市場規模 インドのペットヘアケア市場規模 … - 南米/中東のペットヘアケア市場規模 南アフリカのペットヘアケア市場規模 ブラジルのペットヘアケア市場規模 アルゼンチンのペットヘアケア市場規模 … ・競争状況 ・市場機会・将来動向 |
The pet hair care market registered a market size of USD 3,202.79 million in 2021, and it is expected to register a CAGR of 6.08% during the forecast period (2022-2027).
Currently, the ongoing COVID-19 pandemic situation has resulted in a huge increase in the number of pet adoptions. Several animal shelters, non-profit rescue organizations, private breeders, and pet stores observed increased consumer demand. According to the article published by Frontiers in Veterinary Science 2021 by Jaffery Ho, the COVID-19 pandemic has sparked interest in pet adoption among the general public. In 2020/2019, the relative search volume (RSV ratio) for dog and cat adoption surged by up to 250%. Thus, the COVID-19 pandemic has had a positive impact on the market.
Factors that are driving the market’s growth include the growing adoption of pets, rising hair problems, the growing need for natural products, and product innovations.
According to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA), pet ownership has risen from 67% to 70% in US households. Millennials were also discovered to be the greatest cohort of pet owners, accounting for 32%, followed by Boomers (27%) and Gen X (24%). As per the report published by dosomething.organization 2020, every year, approximately 7.6 million companion animals enter animal shelters across the United States. There are approximately 3.9 million dogs and 3.4 million cats among them. Thus, the rise in the adoption of pet animals is expected to increase the spending on the hair care needs of these animals, which, in turn, is expected to boost the growth of the market over the forecast period.
All these factors are anticipated to positively impact the market growth over the forecast period. However, the side effects and allergies associated with hair care products are expected to impede the growth of the market.
Pet Hair Care Market Trends
The Dog Segment is Expected to Hold a Significant Market Share During the Forecast Period
By animal type, the dog segment of the pet hair care market is expected to hold a significant market share because of the growing dog population, which is leading to high expenditure on dog health products and driving the market growth, According to the Pet Food Manufacturing Association (PFMA) commissions 2021, in 2021, it was estimated that 17 million (59% of) households have pets, out of which 12.5 million are dogs (33%). The increasing pet adoption is expected to boost the demand for pet hair care products for dogs, thereby boosting the segment growth.
Furthermore, human-centric personal care brands have entered the pet grooming space, with Hempz, Wet Brush, and Waterpik all releasing successful pet product crossovers. However, retailers and brands need to offer easy-to-use, comprehensive product kits that satisfy a variety of grooming needs as consumers familiarize themselves with at-home pet care. For instance, in November 2021, Faith in Nature released a new dog shampoo range for pooch pampering.
The main difference between dog and human products is that ingredients in pet formulations in the United States require approval in line with the Toxic Substances Control Act (TSCA). Also, dogs’ skin pH is slightly higher, 7.0, and slightly less acidic than that of humans, which is in the 6.0 range.
In March 2021, the luxury hair-care brand Ouai launched its Fur Bébé pet shampoo to coincide with National Puppy Day. The brand originally debuted a limited-edition run of the product in 2018, but now the shampoo for pets, such as for dogs and cats, is part of the brand’s permanent collection. Thus, owing to the aforementioned factors, the studied segment is expected to witness significant growth over the forecast period.
North America Dominates the Market Over the Forecast Period
Geographically, North America is anticipated to dominate the pet hair care market. Factors such as increasing companion animal adoption and increasing per capita animal healthcare expenditure are the factors expected to help the region retain its large market share.
According to the American Pet Products Association (APPA) 2021-2022, there is an increase in expenditure on the pet industry in the United States. Pet industry expenditures in the United States totaled USD 103 billion, up by 6.7% from USD 97.1 billion in 2019. APPA estimated that expenditures in 2021 will reach USD 109.6 billion. Thus, the increasing pet expenditure may drive the demand for pet hair care products, which is expected to boost the market.
Also, according to the 2021-2022 National Pet Owners Survey conducted by APPA, 70% of US households own a pet, which equates to 90.5 million homes. This is up from 56% of US households in 1988, the first year the survey was conducted. Dogs and cats are the most common pets in US households that own a pet, with a population of nearly 69.0 million and 45.3 million, respectively. Since the past few years, people have been willing to spend more on premium products for their companion animals. The spending on the humanization of pets has been increasing significantly across the world. This factor is also expected to drive the demand for hygiene products in the near future.
In addition, companies are engaging themselves in merger and acquisition activities to expand their business. For instance, in August 2020, Elanco Animal Health announced that it had closed the acquisition of Bayer Animal Health. The transaction, valued at USD 6.89 billion, expands Elanco’s scale and capabilities, positioning the company for the long term as a leader in the attractive, durable animal health industry. Thus, the rise in the adoption of pet animals led to increased spending on pet haircare products. This is expected to boost the overall growth of the pet haircare market.
Pet Hair Care Market Competitor Analysis
The pet hair care market is highly fragmented and consists of a number of major players. Companies like Elanco Animal Health Incorporated, Clorox Company (Burt’s Bees), CHI Haircare, General Nutrition Centers Inc., Innovacyn Inc. (Veterycin), Petkin Inc., SynergyLabs, Spectrum Brands Inc. (FURminator), Vetoquinol, and Zoetis Inc., among others, hold substantial shares in the pet hair care market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Adoption of Pets
4.2.2 Rise in Hair Problems and Growing Need for Natural Products
4.2.3 Product Innovations
4.3 Market Restraints
4.3.1 Lack of Awareness Regarding Specialized Products
4.3.2 Side Effects and Allergies Associated with Products
4.4 Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value – USD million)
5.1 Product Type
5.1.1 Shampoos
5.1.2 Conditioners
5.1.3 Shedding and Trimming Tools
5.1.4 Other Product Types
5.2 Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Other Animal Types
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle-East
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle-East
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 CHI Haircare
6.1.2 Elanco Animal Health Incorporated
6.1.3 General Nutrition Centers Inc.
6.1.4 Innovacyn Inc. (Veterycin)
6.1.5 Petkin Inc.
6.1.6 SynergyLabs
6.1.7 Spectrum Brands Inc. (FURminator)
6.1.8 The Clorox Company (Burts Bees)
6.1.9 Vetoquinol
6.1.10 Zoetis Inc.
6.1.11 Burt’s Bees
6.1.12 ScruffyChops
7 MARKET OPPORTUNITIES AND FUTURE TRENDS