 | • レポートコード：MRC2304G295 • 出版社/出版日：Mordor Intelligence / 2023年2月 • レポート形態：英文、PDF、130ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：食品 |
| Single User | ￥712,500 (USD4,750) | ▷ お問い合わせ |
| Corporate License | ￥1,312,500 (USD8,750) | ▷ お問い合わせ |
• お支払方法：銀行振込（納品後、ご請求書送付）
レポート概要
| モルドールインテリジェンス社の本調査資料では、世界のエナジーバー市場規模が、今後5年の間にCAGR3.32%で拡大すると展望しています。本資料は、エナジーバーの世界市場について調査を行い、市場の現状や動向をまとめています。イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（オーガニック型、従来型）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンライン小売店、その他）分析、地域別（アメリカ、カナダ、メキシコ、イギリス、ドイツ、スペイン、フランス、イタリア、ロシア、中国、日本、インド、オーストラリア、ブラジル、アルゼンチン、サウジアラビア、南アフリカ）分析、競争状況、市場機会・将来の動向など、以下の項目を掲載しています。また、主要参入企業として、The Kellogg Company、Lotus Bakeries Corporate、General Mills Inc.、Mondelēz International、Inc. (Clif Bar & Company)、OTE Sports Ltd、Post Holdings Inc.、Mars、Incorporated (Kind LLC)、PepsiCo Inc.、Wholesome Habits Private Limited (EAT Anytime)、ProBar LLC、Nestlé S.A.などの情報を含んでいます。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のエナジーバー市場規模：種類別 - オーガニック型エナジーバーの市場規模 - 従来型エナジーバーの市場規模 ・世界のエナジーバー市場規模：流通チャネル別 - スーパーマーケット/ハイパーマーケットチャネルの市場規模 - コンビニエンスストアチャネルの市場規模 - 専門店チャネルの市場規模 - オンライン小売店チャネルの市場規模 - その他の市場規模 ・世界のエナジーバー市場規模：地域別 - 北米のエナジーバー市場規模 アメリカのエナジーバー市場規模 カナダのエナジーバー市場規模 メキシコのエナジーバー市場規模 … - ヨーロッパのエナジーバー市場規模 イギリスのエナジーバー市場規模 フランスのエナジーバー市場規模 イタリアのエナジーバー市場規模 … - アジア太平洋のエナジーバー市場規模 中国のエナジーバー市場規模 インドのエナジーバー市場規模 日本のエナジーバー市場規模 … - 南米/中東のエナジーバー市場規模 ブラジルのエナジーバー市場規模 アルゼンチンのエナジーバー市場規模 南アフリカのエナジーバー市場規模 … - その他地域のエナジーバー市場規模 ・競争状況 ・市場機会・将来の動向 |
The Energy Bar Market is projected to register a CAGR of 3.32% over the upcoming five years.
Sports nutrition bars have gained popularity, majorly among athletes and individuals engaging in physical activities. The rising fitness awareness and staying healthy is increasing participation in sports, health and sports clubs, and gyms, which is one of the key drivers contributing to the growth of the energy bars market. Energy bars have also found high popularity in the sports nutrition market as sports activities involve lots of energy breakdown. Energy bars are convenient and efficient for supplying instant energy to athletes. Hence, the demand for these products is gaining traction among athletes.
The consumer demand for convenient and healthy on-the-go snack options is the primary driving factor for the sales of energy bars globally. Due to their small packaging and high energy content, they are the ideal solution for adults who need instant results. They also contain proteins, other nutrients, and micronutrients as per daily requirements. Thus, they pack a balanced diet in small quantities. Furthermore, the increasing demand for energy bars for different consumers’ needs led to various product innovations and increased healthy ingredients used.
Energy bars packaging also plays a crucial role in attracting customers and building companies’ brand image. For example, in May 2022, Kellogg’s collaborated with design firm Landor & Fitch to develop a new packaging system that complemented the brand’s current offerings. The new packaging was rolled out in regions such as the United Kingdom, Ireland, Benelux, France, Italy, Portugal, Spain, the Middle East, and North Africa. Furthermore, innovating and labeling the products with popular food trends, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, are further propelling the market growth by attracting various customers.
Energy Bar Market Trends
Rising Demand for Healthy On-the-go Snacking
Globally, the convenience food demand is growing faster due to changes in social and economic patterns, increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. According to the International Food Information Council report on food & health survey, the proportion of American consumers who actively looked for health benefits in their food in 2021 was 20%.
On-the-go snacking is becoming extremely popular, especially among the working-class population, teenage children, people living in hostels, and bachelors due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with energy bars’ easy consumption and product handling. Energy bars, packed into small quantities with high amounts of instant energy and all the daily essential nutrients and micronutrients, are widely available. It is also widely adopted, thus, propelling the market growth. Keeping the consumers’ demand for healthy on-the-go snacking, companies have been innovating snack bars, including energy bars, to take advantage of the new opportunities in the market studied.
North America to Dominate the Market
In North America, consumers in the US, one of the most developed nations, demand highly convenient food owing to their fast-paced lifestyles. According to the US Department of Agriculture (USDA), as of 2021, consumers in the US spend more than half of their food budget on convenient foods, including energy bars, thus, driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on the region’s health and wellness trends, targeting young consumers and the working population. The changing lifestyles of consumers, resulting in their consumption of smaller meals, are further leading to the increased consumption of healthy snacks, expected to propel the demand for energy bars. With consumers increasing their spending on packaged foods and having no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.
Moreover, product launches with various label claims, such as “no artificial additive,” “high or added fiber,” and “reduced sugar,” achieved strong growth in the past few years. Expensive brands offering products with natural and organic ingredients are expected to increase energy bars’ sales in North America.
Energy Bar Market Competitor Analysis
The global energy bar market is highly fragmented and competitive, with various international and regional players. Major players in the market include Kellogg’s, General Mills Inc., Mondelēz International, Inc. (Clif Bar & Company), Mars Incorporated, and Lotus Bakeries, among others. The major players in the market studied have been focusing on strategies like product innovation, mergers, acquisitions, and geographic expansions, to establish a strong consumer base and esteemed position in the market. Among strategies, prominent players in the global energy bar market prefer product innovation the most, with key players investing heavily in research and development, incorporating organic/vegan ingredients to roll out innovative flavors and packaging, and positioning them as clean-label products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Organic
5.1.2 Conventional
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East
5.3.5.1 Saudi Arabia
5.3.5.2 South Africa
5.3.5.3 Rest Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The Kellogg Company
6.3.2 Lotus Bakeries Corporate
6.3.3 General Mills Inc.
6.3.4 Mondelēz International, Inc. (Clif Bar & Company)
6.3.5 OTE Sports Ltd
6.3.6 Post Holdings Inc.
6.3.7 Mars, Incorporated (Kind LLC)
6.3.8 PepsiCo Inc.
6.3.9 Wholesome Habits Private Limited (EAT Anytime)
6.3.10 ProBar LLC
6.3.11 Nestlé S.A.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS