 | • レポートコード：MRC2303N102 • 出版社/出版日：Mordor Intelligence / 2023年1月23日 • レポート形態：英文、PDF、120ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：包装 |
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レポート概要
| モルドールインテリジェンス社では、2021年に390億ドルであった世界の高視認性包装市場規模が、2022年から2027年にかけて年平均成長率7.55%を記録し、2027年には601億ドルに達すると予測しています。本調査レポートでは、高視認性包装の世界市場について総合的に調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（クラムシェル包装、ブリスターパック、収縮包装、窓付きパッケージ、その他）分析、産業別（食品＆飲料、医療、製造業、農業、その他）分析、地域別（アメリカ、カナダ、イギリス、ドイツ、フランス、スペイン、中国、インド、日本 、シンガポール、オーストラリア、ブラジル、メキシコ、アルゼンチン、サウジアラビア、UAE、クウェート、カタール、南アフリカ、イスラエル）分析、競争状況、投資分析、市場の将来性などの内容でまとめております。なお、当書に掲載されている企業情報には、Amcor Limited、Mondi Group、Reynolds Group Holdings Limited、Rohrer Corporation、Bayer AG、Sonoco Corporation、Bemis Corporation、Anchor Packaging、Drug Package Inc.、Imex Packagingなどが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の高視認性包装市場規模：種類別 - クラムシェル包装の市場規模 - ブリスターパックの市場規模 - 収縮包装の市場規模 - 窓付きパッケージの市場規模 - その他種類の市場規模 ・世界の高視認性包装市場規模：産業別 - 食品＆飲料産業における市場規模 - 医療産業における市場規模 - 製造業における市場規模 - 農業における市場規模 - その他産業における市場規模 ・世界の高視認性包装市場規模：地域別 - 北米の高視認性包装市場規模 アメリカの高視認性包装市場規模 カナダの高視認性包装市場規模 … - ヨーロッパの高視認性包装市場規模 イギリスの高視認性包装市場規模 ドイツの高視認性包装市場規模 フランスの高視認性包装市場規模 … - アジア太平洋の高視認性包装市場規模 中国の高視認性包装市場規模 インドの高視認性包装市場規模 日本の高視認性包装市場規模 … - 中南米の高視認性包装市場規模 ブラジルの高視認性包装市場規模 メキシコの高視認性包装市場規模 アルゼンチンの高視認性包装市場規模 … - 中東の高視認性包装市場規模 サウジアラビアの高視認性包装市場規模 UAEの高視認性包装市場規模 クウェートの高視認性包装市場規模 … - その他地域の高視認性包装市場規模 ・競争状況 ・投資分析 ・市場の将来性 |
Key Highlights
- The highly visible packaging market was valued at USD 39 billion in 2021. It is expected to reach USD 60.1 billion by 2027, registering a CAGR of 7.55% during 2022-2027. The growing demand from the packaging industry in pharmaceuticals for the storage and delivery of medicines will drive the market in the forecast period. Highly visible packaging helps a company differentiate its products from competitors and also helps to increase visibility owing to features, such as attractiveness.
- Moreover, the capability to be durable, such as highly protective covering and tamper-proof, makes it a profitable option for product manufacturers and indirectly for consumers. During the COVID-19 pandemic, restaurants focused on take-away and food deliveries during lockdowns, increasing the use of high visibility single-use plastic food containers. This affected the studied market and led to an increase in sales.
- High-visibility packaging acts as an asset to manufacturing operations where quick product identification results in high sale conversion numbers. Moreover, it allows the consumer to assess the product’s visual appeal before purchasing the product and helps them make an informed decision.
- The demand for convenience foods drives manufacturers toward using more high visibility packaging as ease of use plays a vital role in customer purchase decisions.
- High visibility packaging offers clarity to improve product identification and protection from damage and contamination. In the case of pharmaceutical packaging, it facilitates patient compliance with drug regimens and improves inventory control, distribution, and recordkeeping for health care providers and institutions.
- However, increasing the use of plastics like PE, HDPE, LLDPE, PP, LDPE, and others for all packaging needs is gradually compelling manufacturers to opt for recyclable alternatives, reducing product visibility.
- During the lockdowns that were imposed to slow down the spread of COVID-19, the increase in e-commerce increased the volume of plastics used in e-commerce packaging across the world. With an emphasis on better consumer unpacking experience, high visibility packaging techniques for primary packaging of products witnessed a rise.
Highly Visible Packaging Market Trends
FMCG Holds a Major Market Share
- FMCG packaging is innovative in terms of finishing, size, raw materials, and looks.
- Increasing demand for the e-commerce industry is creating a market for FMCG packaging design.
- The category section growth is attributed to the rising demand for practical and feasible packaging for delivering single-serve to small serve products along with the convenient FMCG packaging alternatives.
- Changing preferences of consumers are leading to advances in packaging materials, such as the visibility of the product.
- Food packaging has become so vital that it is often highlighted in consumer marketing campaigns as one of a product’s essential features, which ultimately leads to the growth of the highly visible packaging market.
- However, with quickly changing cost pressures and more regional supply needs, the investment for high visibility packaging is centered on plastic and paper packaging types. Henkel, a player in the German FMCG sector, reported a similar trend recently.
The North American Region Dominates the Market
- The strong growth rate in the food and beverage industry toward time-pressed consumers and the prevalence of convenience and discount retailers throughout the region are attributed to the growth of FMCG packaging. In the past few years, the United States witnessed strong demand for dairy products, including milk, cheese, and yogurt.
- To reduce the waste from packaging materials, manufacturers and customers in North America increasingly prefer the use of bio-degradable see-through packaging materials that can be disposed of in an eco-friendly way. This will induce vendors to innovate and provide sustainable packaging solutions that result in less waste compared to the conventional packaging techniques.
- Vendors in the region are involved in M&As and innovative packaging launches, which are likely to change the market landscape.
- Government policies increase transparency in rules and guidelines for business, the presence of a well-established food processing industry, and the deployment of sustainable food packaging solutions, including bio-based plastics and thermoplastics.
- Consumer awareness about the health benefits of keeping food fresh and healthy, and highly visible packaging help consumers recognize it. More research and development in the region within Industry leads to innovative new products and technology to manufacture new products.
Highly Visible Packaging Market Competitor Analysis
The competitive landscape for the highly visible packaging market is expected to be moderate. However, with the rising consumer awareness and the need to have a highly visible package, the market competition is expected to rise. Companies are investing in developing clear and sustainable packages.
- October 2021 – The Canadian plastic packaging company Printex Transparent Packaging introduced a range of fully PCR polyethylene terephthalate (PET) clear boxes. The Eco-PET 100 boxes can be recycled repeatedly and are designed to serve as a ‘suitable’ replacement for virgin PET.
- August 2021 – Amcor started a new project, building two new sites in Asia and Europe to expand the global network complement existing innovation centers in North America.
- November 2021 – Amcor Rigid Packaging (ARP), in conjunction with America Recycles Day, announced a technological advancement that makes it possible for billions of small bottles to be recycled. ARP, known for its designed-to-be-recycled packaging, is always looking for ways to increase the amount of material that makes it to – and through – the recycling process.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Market Drivers
4.4.1 Facilitate Differentiation While Maintaining Security
4.5 Market Restraints
4.5.1 Addition of Sealing Process that Consumes Space and Resources
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Clamshell Packaging
5.1.2 Blister Pack
5.1.3 Shrink Wrap
5.1.4 Windowed Packaging
5.1.5 Plastic Container Packaging
5.1.6 Glass Container
5.1.7 Corrugated Box
5.2 By End-user Industry
5.2.1 Food and Beverage
5.2.2 Healthcare
5.2.3 Manufacturing
5.2.4 Agriculture
5.2.5 Fashion and Apparels
5.2.6 Electronics and Appliances
5.2.7 Other End-user Industries
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Singapore
5.3.3.5 Australia
5.3.3.6 Rest of Asia-Pacific
5.3.4 Latin America
5.3.4.1 Brazil
5.3.4.2 Mexico
5.3.4.3 Argentina
5.3.4.4 Rest of Latin America
5.3.5 Middle-East
5.3.5.1 Saudi Arabia
5.3.5.2 United Arab Emirates
5.3.5.3 Kuwait
5.3.5.4 Qatar
5.3.5.5 South Africa
5.3.5.6 Israel
5.3.5.7 Rest of Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Amcor Limited
6.1.2 Mondi Group
6.1.3 Reynolds Group Holdings Limited
6.1.4 Rohrer Corporation
6.1.5 Bayer AG
6.1.6 Sonoco Corporation
6.1.7 Bemis Corporation
6.1.8 Anchor Packaging
6.1.9 Drug Package Inc.
6.1.10 Imex Packaging
7 INVESTMENT ANALYSIS
8 FUTURE OUTLOOK