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レポート概要
| 360iResearch社の当調査資料によると、2021年に2,517.81百万ドルであった世界の認証＆ブランド保護市場規模は2022年に2,764.07百万ドルとなり、2027年までに年平均9.95％成長して4,450.18百万ドルまで拡大すると見込まれています。当書は、認証＆ブランド保護の世界市場を対象とした調査・分析結果をまとめたものであり、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、認証方法別分析（ブロックチェーン認証、スマートフォン認証）、技術別分析（コバート、デジタル、フォレンジック、オバート）、提供別分析（認証チップ、バーコード、ホログラム、QRコード、RFID）、用途別分析（衣料品、自動車、化粧品、電子、食品＆飲料）、地域別分析（南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他）、競争状況、企業情報などの内容を掲載しています。なお、当書内の企業情報としては、Advanced Labels、Alpvision、Applied DNA Science、Arjo Solutions、Assa Abloy、AusNFC、Authentic Vision、Authentix、Avery Dennison、Bluebite、Brady、Centro Grafico、CILS International、De La Reu、Digimarc、Document Security Systemsなどが含まれています。 ・序論 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・市場インサイト ・世界の認証＆ブランド保護市場規模：認証方法別 - ブロックチェーン認証の市場規模 - スマートフォン認証の市場規模 ・世界の認証＆ブランド保護市場規模：技術別 - コバート技術の市場規模 - デジタル技術の市場規模 - フォレンジック技術の市場規模 - オバート技術の市場規模 ・世界の認証＆ブランド保護市場規模：提供別 - 認証チップの市場規模 - バーコードの市場規模 - ホログラムの市場規模 - QRコードの市場規模 - RFIDの市場規模 ・世界の認証＆ブランド保護市場規模：用途別 - 衣料品における市場規模 - 自動車における市場規模 - 化粧品における市場規模 - 電子における市場規模 - 食品＆飲料における市場規模 ・世界の認証＆ブランド保護市場規模：地域別 - 南北アメリカの認証＆ブランド保護市場規模 アメリカの認証＆ブランド保護市場規模 カナダの認証＆ブランド保護市場規模 ブラジルの認証＆ブランド保護市場規模 ... - アジア太平洋の認証＆ブランド保護市場規模 日本の認証＆ブランド保護市場規模 中国の認証＆ブランド保護市場規模 インドの認証＆ブランド保護市場規模 韓国の認証＆ブランド保護市場規模 台湾の認証＆ブランド保護市場規模 ... - ヨーロッパ/中東/アフリカの認証＆ブランド保護市場規模 イギリスの認証＆ブランド保護市場規模 ドイツの認証＆ブランド保護市場規模 フランスの認証＆ブランド保護市場規模 ロシアの認証＆ブランド保護市場規模 ... - その他地域の認証＆ブランド保護市場規模 ・競争状況 ・企業情報 |
The Global Authentication & Brand Protection Market size was estimated at USD 2,517.81 million in 2021 and expected to reach USD 2,764.07 million in 2022, and is projected to grow at a CAGR 9.95% to reach USD 4,450.18 million by 2027.
Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Authentication & Brand Protection to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Authentication Mode, the market was studied across Blockchain Authentication and Smartphone Authentication.
Based on Technology, the market was studied across Covert, Digital, Forensic, and Overt.
Based on Offering, the market was studied across Authentication Chips, Barcodes, Holograms, QR Codes, RFID, Security Inks, and Security Labels.
Based on Application, the market was studied across Apparel, Automotive, Cosmetics, Electronics, Food & Beverages, Luxury Goods, and Pharmaceuticals.
Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Authentication & Brand Protection market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Authentication & Brand Protection Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Authentication & Brand Protection Market, including Advanced Labels, Alpvision, Applied DNA Science, Arjo Solutions, Assa Abloy, AusNFC, Authentic Vision, Authentix, Avery Dennison, Bluebite, Brady, Centro Grafico, CILS International, De La Reu, Digimarc, Document Security Systems, HID Global, Infineon, Lamborghini, Merck Group, Nabcore, Nosco, Old Kempton Distillery, Qlik Tag, Sunchemicals, Systech, Tracepack, Ultimate Solutions, Unica, Visualead, and Wisekey.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Authentication & Brand Protection Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Authentication & Brand Protection Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Authentication & Brand Protection Market?
4. What is the competitive strategic window for opportunities in the Global Authentication & Brand Protection Market?
5. What are the technology trends and regulatory frameworks in the Global Authentication & Brand Protection Market?
6. What is the market share of the leading vendors in the Global Authentication & Brand Protection Market?
7. What modes and strategic moves are considered suitable for entering the Global Authentication & Brand Protection Market?
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Demand to safeguard the product and brand value
5.1.1.2. Stringent anti-counterfeiting laws and regulations enforced by governments
5.1.2. Restraints
5.1.2.1. Rise in counterfeit product trade
5.1.3. Opportunities
5.1.3.1. High growth rate in emerging Countries
5.1.3.2. Increasing number Illicit Activities
5.1.4. Challenges
5.1.4.1. Lack of awareness of authentication & brand protection solutions
5.2. Cumulative Impact of COVID-19
6. Authentication & Brand Protection Market, by Authentication Mode
6.1. Introduction
6.2. Blockchain Authentication
6.3. Smartphone Authentication
7. Authentication & Brand Protection Market, by Technology
7.1. Introduction
7.2. Covert
7.3. Digital
7.4. Forensic
7.5. Overt
8. Authentication & Brand Protection Market, by Offering
8.1. Introduction
8.2. Authentication Chips
8.3. Barcodes
8.4. Holograms
8.5. QR Codes
8.6. RFID
8.7. Security Inks
8.8. Security Labels
9. Authentication & Brand Protection Market, by Application
9.1. Introduction
9.2. Apparel
9.3. Automotive
9.4. Cosmetics
9.5. Electronics
9.6. Food & Beverages
9.7. Luxury Goods
9.8. Pharmaceuticals
10. Americas Authentication & Brand Protection Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Authentication & Brand Protection Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Authentication & Brand Protection Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.1.1. Quadrants
13.1.2. Business Strategy
13.1.3. Product Satisfaction
13.2. Market Ranking Analysis, By Key Player
13.3. Market Share Analysis, By Key Player
13.4. Competitive Scenario
13.4.1. Merger & Acquisition
13.4.2. Agreement, Collaboration, & Partnership
13.4.3. New Product Launch & Enhancement
13.4.4. Investment & Funding
13.4.5. Award, Recognition, & Expansion
14. Company Usability Profiles
14.1. Advanced Labels
14.1.1. Business Overview
14.1.2. Key Executives
14.1.3. Product & Services
14.2. Alpvision
14.2.1. Business Overview
14.2.2. Key Executives
14.2.3. Product & Services
14.3. Applied DNA Science
14.3.1. Business Overview
14.3.2. Key Executives
14.3.3. Product & Services
14.4. Arjo Solutions
14.4.1. Business Overview
14.4.2. Key Executives
14.4.3. Product & Services
14.5. Assa Abloy
14.5.1. Business Overview
14.5.2. Key Executives
14.5.3. Product & Services
14.6. AusNFC
14.6.1. Business Overview
14.6.2. Key Executives
14.6.3. Product & Services
14.7. Authentic Vision
14.7.1. Business Overview
14.7.2. Key Executives
14.7.3. Product & Services
14.8. Authentix
14.8.1. Business Overview
14.8.2. Key Executives
14.8.3. Product & Services
14.9. Avery Dennison
14.9.1. Business Overview
14.9.2. Key Executives
14.9.3. Product & Services
14.10. Bluebite
14.10.1. Business Overview
14.10.2. Key Executives
14.10.3. Product & Services
14.11. Brady
14.11.1. Business Overview
14.11.2. Key Executives
14.11.3. Product & Services
14.12. Centro Grafico
14.12.1. Business Overview
14.12.2. Key Executives
14.12.3. Product & Services
14.13. CILS International
14.13.1. Business Overview
14.13.2. Key Executives
14.13.3. Product & Services
14.14. De La Reu
14.14.1. Business Overview
14.14.2. Key Executives
14.14.3. Product & Services
14.15. Digimarc
14.15.1. Business Overview
14.15.2. Key Executives
14.15.3. Product & Services
14.16. Document Security Systems
14.16.1. Business Overview
14.16.2. Key Executives
14.16.3. Product & Services
14.17. HID Global
14.17.1. Business Overview
14.17.2. Key Executives
14.17.3. Product & Services
14.18. Infineon
14.18.1. Business Overview
14.18.2. Key Executives
14.18.3. Product & Services
14.19. Lamborghini
14.19.1. Business Overview
14.19.2. Key Executives
14.19.3. Product & Services
14.20. Merck Group
14.20.1. Business Overview
14.20.2. Key Executives
14.20.3. Product & Services
14.21. Nabcore
14.21.1. Business Overview
14.21.2. Key Executives
14.21.3. Product & Services
14.22. Nosco
14.22.1. Business Overview
14.22.2. Key Executives
14.22.3. Product & Services
14.23. Old Kempton Distillery
14.23.1. Business Overview
14.23.2. Key Executives
14.23.3. Product & Services
14.24. Qlik Tag
14.24.1. Business Overview
14.24.2. Key Executives
14.24.3. Product & Services
14.25. Sunchemicals
14.25.1. Business Overview
14.25.2. Key Executives
14.25.3. Product & Services
14.26. Systech
14.26.1. Business Overview
14.26.2. Key Executives
14.26.3. Product & Services
14.27. Tracepack
14.27.1. Business Overview
14.27.2. Key Executives
14.27.3. Product & Services
14.28. Ultimate Solutions
14.28.1. Business Overview
14.28.2. Key Executives
14.28.3. Product & Services
14.29. Unica
14.29.1. Business Overview
14.29.2. Key Executives
14.29.3. Product & Services
14.30. Visualead
14.30.1. Business Overview
14.30.2. Key Executives
14.30.3. Product & Services
14.31. Wisekey
14.31.1. Business Overview
14.31.2. Key Executives
14.31.3. Product & Services
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing