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レポート概要
| 360iResearch社は、2021年に3,240.07百万ドルであった世界のプログラマティック広告市場規模が、2022年に3,624.73百万ドルに達し、2027年には6,412.16百万ドルまで年平均12.04%で成長すると予測しています。当調査レポートでは、プログラマティック広告の世界市場について総合的に調査・分析を行い、序論、調査方法、エグゼクティブサマリー、市場概要、市場インサイト、機器タイプ別分析（デスクトップ、モバイル）、媒体タイプ別分析（オーディオ広告、DOOH広告、デジタル表示、ソーシャル広告、動画広告）、プラットフォーム別分析（自動保証、プライベートマーケットプレイス保証、リアルタイム購入、未予約定額）、地域別分析（南北アメリカ、アメリカ、カナダ、ブラジル、アジア太平洋、日本、中国、インド、韓国、台湾、ヨーロッパ/中東/アフリカ、イギリス、ドイツ、フランス、ロシア、その他）、競争状況などの項目を掲載しています。なお、当書に掲載されている企業情報には、Adobe marketing cloud、AdReady、AdRoll、Alibaba Group Holdings Ltd.、Baidu, Inc.、Centro, Inc.、Choozle、DoubleClick、Rubicon Project、Tencent Holdings Ltd.などが含まれています。 ・序論 ・調査方法 ・エグゼクティブサマリー ・市場概要 ・市場インサイト ・世界のプログラマティック広告市場規模：機器タイプ別 - デスクトップ機器の市場規模 - モバイル機器の市場規模 ・世界のプログラマティック広告市場規模：媒体タイプ別 - オーディオ広告の市場規模 - DOOH広告の市場規模 - デジタル表示の市場規模 - ソーシャル広告の市場規模 - 動画広告の市場規模 ・世界のプログラマティック広告市場規模：プラットフォーム別 - 自動保証プラットフォームの市場規模 - プライベートマーケットプレイス保証プラットフォームの市場規模 - リアルタイム購入プラットフォームの市場規模 - 未予約定額プラットフォームの市場規模 ・世界のプログラマティック広告市場規模：地域別 - 南北アメリカのプログラマティック広告市場規模 アメリカのプログラマティック広告市場規模 カナダのプログラマティック広告市場規模 ブラジルのプログラマティック広告市場規模 ... - アジア太平洋のプログラマティック広告市場規模 日本のプログラマティック広告市場規模 中国のプログラマティック広告市場規模 インドのプログラマティック広告市場規模 韓国のプログラマティック広告市場規模 台湾のプログラマティック広告市場規模 ... - ヨーロッパ/中東/アフリカのプログラマティック広告市場規模 イギリスのプログラマティック広告市場規模 ドイツのプログラマティック広告市場規模 インドのプログラマティック広告市場規模 フランスのプログラマティック広告市場規模 ロシアのプログラマティック広告市場規模 ... - その他地域のプログラマティック広告市場規模 ・競争状況 ・企業情報 |
The Global Programmatic Advertising Market size was estimated at USD 3,240.07 million in 2021 and expected to reach USD 3,624.73 million in 2022, and is projected to grow at a CAGR 12.04% to reach USD 6,412.16 million by 2027.
Market Statistics:
The report provides market sizing and forecast across 7 major currencies – USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Device Type, the market was studied across Desktop and Mobile.
Based on Media Type, the market was studied across Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads.
Based on Platform Type, the market was studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-rate.
Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Programmatic Advertising market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Programmatic Advertising Market, including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?
6. What is the market share of the leading vendors in the Global Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the Global Programmatic Advertising Market?
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing popularity of social media services
5.1.1.2. Rising demand for programmatic advertising by companies
5.1.1.3. Increasing use of mobile devices among consumers
5.1.2. Restraints
5.1.2.1. Lack of transparency because of complexity in the industry
5.1.3. Opportunities
5.1.3.1. Growing investment by public and private companies
5.1.3.2. Increasing demand from the emerging economies
5.1.4. Challenges
5.1.4.1. Risk of fraud in digital advertising due to automation
5.2. Cumulative Impact of COVID-19
6. Programmatic Advertising Market, by Device Type
6.1. Introduction
6.2. Desktop
6.3. Mobile
7. Programmatic Advertising Market, by Media Type
7.1. Introduction
7.2. Audio Ads
7.3. DOOH
7.4. Digital Display
7.5. Social Ads
7.6. Video Ads
8. Programmatic Advertising Market, by Platform Type
8.1. Introduction
8.2. Automated Guaranteed
8.3. Private Marketplace Guaranteed
8.4. Real Time Buying
8.5. Unreserved Fixed-rate
9. Americas Programmatic Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Programmatic Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Programmatic Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.1.1. Quadrants
12.1.2. Business Strategy
12.1.3. Product Satisfaction
12.2. Market Ranking Analysis, By Key Player
12.3. Market Share Analysis, By Key Player
12.4. Competitive Scenario
12.4.1. Merger & Acquisition
12.4.2. Agreement, Collaboration, & Partnership
12.4.3. New Product Launch & Enhancement
12.4.4. Investment & Funding
12.4.5. Award, Recognition, & Expansion
13. Company Usability Profiles
13.1. Adobe marketing cloud
13.1.1. Business Overview
13.1.2. Key Executives
13.1.3. Product & Services
13.2. AdReady
13.2.1. Business Overview
13.2.2. Key Executives
13.2.3. Product & Services
13.3. AdRoll
13.3.1. Business Overview
13.3.2. Key Executives
13.3.3. Product & Services
13.4. Alibaba Group Holdings Ltd.
13.4.1. Business Overview
13.4.2. Key Executives
13.4.3. Product & Services
13.5. Baidu, Inc.
13.5.1. Business Overview
13.5.2. Key Executives
13.5.3. Product & Services
13.6. Centro, Inc.
13.6.1. Business Overview
13.6.2. Key Executives
13.6.3. Product & Services
13.7. Choozle
13.7.1. Business Overview
13.7.2. Key Executives
13.7.3. Product & Services
13.8. DoubleClick
13.8.1. Business Overview
13.8.2. Key Executives
13.8.3. Product & Services
13.9. Rubicon Project
13.9.1. Business Overview
13.9.2. Key Executives
13.9.3. Product & Services
13.10. Tencent Holdings Ltd.
13.10.1. Business Overview
13.10.2. Key Executives
13.10.3. Product & Services
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing